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创始背景，The Vision

你可以在威尼斯市中心的一座大房子里，通过一种家庭体验的方式，利用几天的时间感受世界上最美的城市威尼斯，它是一座开放、独特的集居住、工作、社交为一体的酒店。Casa Flora是一座意大利设计风格的公寓，是一座完全定制的给人以家庭般自由之感的舒适精品酒店。这个酒店项目反映了世界观不同的酒店业主Gioele Romanelli和创意总监Diego Paccagnella的共同的愿景。酒店业主Romanelli在威尼斯出生和长大，是一个家庭酒店的第三代继承人；Paccagnella是一位企业家，是Design-Apart的创始人。Design-Apart是一个连接意大利的手工订制家具公司与纽约客户的家具订制平台，它将这两个不同国度的设计销售公司与客户连接到一起。Romanelli与Paccagnella的结合称为该地区的先例，他们的理念挑战了传统的酒店模式，用设计来促进该地区旅游业的可持续发展。

A large house in the heart of Venice; a space that is open, unique, to inhabit, work and socialize in, a home to experience the most beautiful city in the world feeling Venetian for a few days. Casa Flora is an Italian-design apartment, completely custom made that welcomes travelers with the comforts of a boutique hotel but at the same time, the freedom of a private home. The project reflects the vision of two people from different worlds coming together: hotelier Gioele Romanelli and creative director Diego Paccagnella. Romanelli, born and raised in Venice, is the heir of a hotel that has been in his family for three generations, and Paccagnella is a global entrepreneur and the founder of Design-Apart, a platform that connects artisanal furniture companies from Italy producing bespoke pieces with clients in New York City. Casa Flora is the result of these two worlds coming together, hospitality and custom design. The final outcome is a place that didn’t exist before in the lagoon, one that challenges traditional hospitality models and uses design to foster sustainable tourism.

▼ 客厅空间，the living room

建筑设计， Design and Architecture

住宅内被被分为两部分，住宅内的一侧是灵活的公共空间，可以进行社交活动；另一侧是更为私密的空间。住宅的主入口直接将人引入房子的社交核心部分。餐厅是类似于国内的“campo”一样的地方，当地的主厨可以在与这个空间连接的厨房内准备食物，与此同时，餐厅还可以用作会议室。大面积的开窗使室内光线充足，不同的起居空间通过三道门连接在一起，使流线合理。

The house is divided into two parts: a flexible public space for social gatherings on one side and a private, more reserved on the other. The main entrance leads directly to the noble floor, which is also the social core of the house. A sort of domestic “campo” that can be used for dinners prepared in the adjacent kitchen by local chefs, or for work related meetings. Large windows allow the lagoon’s light to flood the space and three portals connect the different living environments, ensuring a fluid ensemble.

▼ 公共空间有大面积的开窗使室内光线充足， large windows allow the lagoon’s light to flood the public space

▼ 厨房操作台使用用了绿色的石材，这种绿色材质能让人们联想到这座城市的运河，the TM kitchen top repurposes a green stone that recalls the color of the city’s canals

此外，卧室的设计确保了其私密性和舒适性，其主色调也采用了浅粉色、绿色、黄色以及蓝色等lagoon地区色彩，室内还装饰有挂毯，桌子上放置着花瓶。每一间房间都配备了阅读区和带有蒸汽浴室的SPA。宽敞的休息室可以被视为一个小型的私人花园，阳光房，Casa Flora的一个可以呼吸满室植物制造的氧气的房间。卫生间的洗手台上设计了两个水槽，一个用于洗漱，另外一个则种植了室内植物。阳光房一样的装置也作为卧室和休息室之间的隔墙。Flora一词在意大利语中的意思是植物世界，而且整个项目都体现了自然的设计这一概念。

On the other side, the private bedrooms are designed to enhance privacy and people’s well-being. The characteristic colors of the lagoon, such as light pink, green, yellow and blue are the same used for this intimate part of the house. Tapestry is nuanced accordingly and side tables morph into original flower vases. Each room includes a dedicated reading area and a SPA with hammam. The wide restroom space is thought as a small private garden, a relaxing greenhouse, a seamless extension of the garden in front of Casa Flora. The lavatories have two faucets: one functional and one filled with indoor plants allowing the house to breathe. Greenhouse-like fixtures are also used for the dividing walls between the bedroom and the restroom. Flora in Italian indicates the botanical world and natural design references are scattered throughout the whole project.

▼ 浅粉色调的卧室，the bedroom in light pink

▼ 黄色调的卧室，the bedroom in yellow

▼ 蓝色调的卧室，the bedroom in blue

Salottobuono建筑设计师Matteo Ghidoni与室内设计师Laura Sari在该设计中运用大量的威尼斯当地典型材料，并将这些材料椅一种适应当代的形式展现出来。卫生间使用了palladiana水磨石砖，这是一种经常用作lagoon住宅地面的处理过的石材。厨房操作台使用用了绿色的石材，这种绿色材质经常用于以前的宫殿、教堂、以及祭坛的立面，能让人们联想到这座城市的运河。纺织品均来自于威尼斯的纺织品公司Rubelli，这家公司的纺织品出口全世界。Murano玻璃来自于 Salviati，与此同时餐厅的桌子和卧室的门都来自当地手工木材公司Xilia。

Casa Flora中包含20多件家具，每一件家具都是由意大利和当地的手工设计公司订制而成的，整个设计改变了威尼斯当前的印象。

Typical Venetian materials have been wisely repurposed in contemporary forms by architect Matteo Ghidoni from Salottobuono and Laura Sari, interior designer at Reveria. The lavatories are made of palladiana terrazzo tiles, a stone treatment technique usually used for flooring in the lagoon’s houses. The TM kitchen top repurposes a green stone that recalls the color of the city’s canals but can also be spotted on facades of historic palazzi, churches and altars. Fabrics are from Rubelli, a Venetian based company that exports Venetian textiles all over the world. Murano glasses are from Salviati and the dining room table and bedroom’s doors are made of treated briar wood from Xilia, a local artisanal wood company.

In Casa Flora, every piece of furniture is custom-made by Italian and local artisanal companies more than 20 were involved in this project–and the entire design layout repurposes Venice’s imagery in contemporary forms.

▼ 卫生间的洗手台上的一个水槽内种植了植物，one faucet in the lavatory filled with indoor plants

CASA FLORA成为了有想法的人聚集的地方，The People

Romanelli家族经营酒店已有50年以上的历史，该家族从60年代开始从事酒店管理行业，如今轮到了Gioele一展拳脚。2002年，Gioele和他的太太Heiby意识到当代的酒店应该超越仅仅为客户提供一个有休息室的美丽卧室这一想法。据此，Gioele开设了一个小型的仅有九间卧室的酒店Novecento，民族风格为游客提供更真实和现代的体验。Novecento酒店的成功引起了Gioele的姐姐 Zoe以及Players酒店顾问Francesca Brasolin的注意和支持，他们一起开始探索新的让顾客宾至如归的接待理念。

与Design-Apart 的创始人Paccagnella商议是Gioele开启Casa Flora项目前的最后也是基本的一步。2015年的夏天，六个来自纽约帕森设计学院、米兰多莫斯学院以及威尼斯IUAV大学的学生在Matteo Ghidoni, Diego Paccagnella e Stefano Micelli教授的带领下来到威尼斯，受邀进行了一次设计居住体验之旅。Casa Flora的设计概念就是在这个期间出现的。虽然威尼斯的旅游业依旧繁荣，但是威尼斯仍需要重新思考它的旅游行业以及酒店如何在适应当代生活的条件下寻求更好的接待方法。Casa Flora就是一个由工匠、制造商、设计师，裁缝、鞋匠、厨师以及艺术家一起，通过触摸，生活和体验当地设计和生产的环境来辛苦打造一个地方。

The Romanelli family has been running the Hotel Flora, which is adjacent to Casa Flora, for more than 50 years. The family mastered the hospitality craft since the 60s and is now up to Gioele to continue and innovate the family tradition. In 2002, Gioele together with his wife Heiby realized that contemporary hotels should provide an experience more than just a “beautiful bedroom with restroom.” With this in mind, he opened the Novecento, a small nine-bedroom hotel, ethnic-chic in style that offered to its visitors a more authentic and contemporary experience. This successful experiment led the family with the support of Zoe, Gioele’s sister and Francesca Brasolin, a consultant at Hotel Players, to explore a new concept of hospitality, one where visitors become an integral part of a living city.

The meeting with Paccagnella from Design-Apart was the ultimate and fundamental step before the Casa Flora adventure began. In the summer of 2015 a group of six students from design school such as New York’s Parson School of Design, Milan’s Domus Academy and Venice’s IUAV was invited to Venice for a design residence under the guidance of professors Matteo Ghidoni, Diego Paccagnella e Stefano Micelli. During this period the design concept was born. Venice needs to rethink its tourism system and hotels need to find ways to bring life to a contemporary city that despite mass tourism still exists. Casa Flora is the place where visitors interact with that contemporary face of Venice made of hard working artisans, fabricators, designers, tailors, shoemakers, chefs, and artists and they do so by touching, living and experiencing custom-made environment designed and produced locally.

▼ 酒店文化宣传平面设计，graphic Design of the hotel culture

在设计之前的第一步骤是进行可行性研究，然后是将Casa Flora从设计变为现实的执行部分。在发展阶段，Casa Flora不断的接受新观点，它变成了一个当地设计公司一起工作的地方：年轻的设计师在这里可以展示他们的专业知识和才华；厨师在这例尝试将传统菜肴改良以符合当代人的口味。经过两年的努力，Casa Flora最终开业。

A feasibility study first, followed by an executive plan grounded Casa Flora from the design board to reality. In the developing process, Casa Flora embraced also new meanings. It became a space for local design companies to work together, for young designers to show their expertise and demonstrate their talents, for emerging chefs to propose traditional dishes in contemporary forms. After two years of work Casa Flora finally, opens its door.

▼ 在酒店可以和厨师学习当地美食烹饪，guests can learn local dishes directly from the city’s chefs

CASA FLORA与当代城市对接，Connecting to the Contemporary City

欢迎来威尼斯，感受意想不到的和令人惊讶的现代威尼斯！在推出Casa Flora之前，Gioele和Heiby Romanelli就总是努力去和他们认识和喜爱的客人和游客分享当代威尼斯。他们开启了Inside Venice，一个在线讲述代表当代水城的人和地点故事的指南。在同样的精神指导下，Casa Flora酒店为客人提供私人旅行路线服务。客人可以在夜晚乘船欣赏城市夜景，也可以和厨师学习当地美食烹饪，也可以被安排和威尼斯的裁缝、鞋匠等工匠见面。总之，Casa Flora让客人在短暂的几天内忘却自己游客的身份，如当地人一般感受威尼斯。

Welcome to Venice, the unexpected and surprisingly contemporary one! Even before the launch of Casa Flora, Gioele and Heiby Romanelli always strived to share the contemporary Venice they know and love with their guests and visitors. They started Inside Venice, an online guide that tells the stories of people and special places that represent the bustling, contemporary city of the water. In the same spirit Casa Flora’s offer personal services and itineraries. Guests can take a boat tour at night and appreciate the city’s silence or can learn local dishes directly from the city’s chefs. Or arrange meetings with Venetians artisans such as tailors and shoemakers. Ultimately, Casa Flora allows guests to feel less like visitors and more like contemporary Venetians for a few days.

▼客人可以乘船欣赏城市风景，guests can take a boat tour and appreciate the city

概念商店 & 设计合伙人，Concept Store & Design Partners

Casa Flora酒店内展示的所有物品都可以在线上购买。Casa Flora提供了一系列由威尼斯最好的工匠制作的产品，他们都为Casa Flora酒店项目工作，以支持当地最好的制造商，并以现代的方式为旅客提供便利。另外，威尼斯企业和人民的鼎力支持和参与才能使Case Flora 顺利开业和运营。

Everything that is on display at Casa Flora can be purchased online. Casa Flora proposes a selection of special design pieces crafted by the best Venetians and regional artisans who worked on this project in order to support the best local fabricators and make them accessible to travelers, in a contemporary fashion. Case Flora exists thanks to the enterprises and the people that readily jumped on this project and for which they crafted unique elements of interiors design. This is who they are.

▼酒店庭院宜人的夜景，the night view of the garden

DATA：
Kitchen: TM ITALIA
Kitchen hood and SNAP: ELICA
Sofas and bed: BERTO
Accessories and 3D printed lamps: EXNOVO
lamps, designed by Alessandro Zambelli and Rhizaria, design Lanzavecchia+Wai.
Bathroom fixtures: CEADESIGN
Wellness cabin : PIUESSE
Bathroom Ceramics: CERAMICA FLAMINIA
Flooring: RESINGROUP
Radiators: ANTRAX www.antrax.it
Fabrics: RUBELLI
Metal fixtures: MINGARDO
Lavatories in palladiana: ARBI
Wood elements: XILIA
Glass accessories: SALVIATI
Beauty kit: ORTIGIA
Beauty kit: ACCAKAPPA
Ceramics plates: PARAVICINI
Photographer: Valentina Sommariva

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