北京优山服装店-成都银石广场店实景

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设计之初考虑到前期的问题,计划用设计的手法改变空间的设计,整体空间更多的是展览展示+服务+体验 ,考虑到客户的需求,所以把客户动线设计的很合理,层层递进关系,逐步引导客户进入及体验

▽ 入户背景的地方做了一种质感比较强的背景墙,但是也不是传统的那种封闭的空间,整体上运用半通透的效果引导客户,是见非见的效果,但是实用上也是考虑到位了,所以设计把背景墙和柜子合一,既满足效果同时也满足功能

Considering of design’s primary stage, we are going to design the space in a different way. Exhibition, service and experience play the most important role in our design. To think of consumer’s needs, we try to make the stream line more reasonable, making a connection with every step of design, to lead consumers into shopping experience gradually.

 

▽At the entrance, we utilize a kind of background wall, which has a strong texture, it is not totally closed space inside however, we make the wall semi-transparent to guide consumer’s sight line. In order to satisfy the function, we combine the background wall and cabinets, and this kind of design can also match the interior space’s atmosphere.

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▽入户形象墙

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▽入户形象墙

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▽入户形象墙

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▽洽谈区与服装展示区

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▽洽谈区与物料区

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▽洽谈区+物料区+服装展示区

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▽洽谈区+物料区+服装展示区

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▽洽谈区+物料区

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▽洽谈区+物料区+服装展示区

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▽洽谈区+物料区+服装展示区

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▽VIP洽谈区

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▽VIP洽谈区+物料区+服装展示区

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▽VIP洽谈区+物料区+服装展示区

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▽VIP洽谈区+物料区+服装展示区

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▽平面图

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▽结构图

A、与同类竞争性物业相比,作品独有的设计策划、市场定位:

随着现代都市人的生活水平越来越高,已经不再是那种为了购买而购买的心理,更多的是一种体验|享受
B、与同类竞争性物业相比,作品在环境风格上的设计创新点:
用黑色降低空间的明度,从而从灯光上去营造氛围突出主打产品-优山服装
C、与同类竞争性物业相比,作品在空间布局上的设计创新点:
整体布置上灵活多变,考虑了整个客流量的关系,所以在设计之初考虑了可以任意组合的桌子-方形桌,就在椅子的选择上也配合了组合的多变性进行考虑的
D、与同类竞争性物业相比,作品在设计选材上的设计创新点:
设计作品中大量运用金色点缀空间,在设计之初我们考究很多的搭配,金色+黑色体验的质感是最强的,从而体现我们的服装品质
E、与同类竞争性物业相比,作品在投入运营后的出众经营效果:
作品投入之后有很多客户在问,这个是不是我们设计的,因为优山这个品牌在西服定制服装里是很出名的,但是很多人都不清楚是我们woood空间设计的,还有在销售的业绩上优山服装店因此有了大幅提高

 

A. Comparing with other similar properties, our work has its unique design planning and market positioning:

With the increase of people’ living standards, people enjoy the process of shopping more than buying things.

B.  Comparing with other similar properties, we make some innovations on the design style:

    We utilize black color to decrease the brightness of room, to highlight products with the lighting devises—Youshan garment.

C.  Comparing with other similar properties, we also bring some new ideas into the design of layouts:

    The layouts’ organization are much more flexible, considering of interior’s stream line, we use the tables – square corner table, which can be composed easily, this kind of organization also has been applied into the chairs ‘utilization.

 

D.  Comparing with other similar properties, we make something different on the project’s materials.

    We apply gold color into large area of the room, we tried some methods of color’s combination at very first, we found that black with gold is the best combination in this project, which makes the strongest effect, and also highlights custom’s quality.  

 

E.  Comparing with other similar properties, our work improves the products’ brand image:

   Lots of people are requiring our work when it has being accomplished, cause Youshan garment is one of the most famous custom brand, people wonder that is it finished by Woood or not, we improve its sales as well.

设计机构:woood空间设计

项目地址:成都市春熙路银石广场B座1610

参与设计:彭俊杰|伍宛汀

设计范围:室内设计|软装设计|灯光设计

设计主材:地毯|壁布|进口涂料|金色灯具|黑色木纹

公司地址:成都市高新区益州大道888号智地哥谭2-1-1803

联系方式:18813862950(彭老师)028-64202080

公司网址:www.uwoood.com

主打风格:自然系|现代