全文新作 ▏杭州最有格调的“肉夹馍”店

 夜色降临,远远望去,有一个仿佛嵌入木盒子透明精致的玻璃房子,一盏盏复古黄铜灯垂下,透过玻璃散发着柔和温暖的灯光,很难想象这是一家肉夹馍店吧,没错,它就是位于杭州网易公司的“饼男”石烤馍店。

The night came, and see from afar, as if there is a transparent fine glass house embedded in a wooden box. Lamps with a retro brass lamp pendant, exuding soft warm light through the glass, it is difficult to imagine this is a Chinese hamburger shop. Yes, it is the “Cake man” stone baked bun shop located in NetEase company.

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网易老板丁磊与外婆家Uncle吴也来为小店站台

NetEase boss Ding Lei and THE Grandma’s Uncle Wu also came to the shop. 

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“饼男”肉夹馍是杭州新兴快餐品牌,售卖改良的西北风味石烤馍,本项目是位于网易的全国首家实体店。邀请本土新兴设计工作室(全文室内设计)操刀店铺形象设计。

“Cake man” Chinese hamburger is a emerging fast-food brand in Hangzhou, selling improved northwest flavor stone baked bun, and the project is the first physical store located in NetEase in our country . Inviting local emerging design studio (Quanwen interior design) to design shop image.

作为该品牌形象的第一次尝试,设计着力于打破大众对传统小吃简陋低劣的印象,打造年轻活力的店铺形象。延续惯用的几何框架与体快穿插的设计手法,简单又精致。店内面积仅有12㎡,分为前吧台与后厨两个部分,前吧台是玻璃透明体快,巨型机械折叠窗控制着室内外关系,后厨是木纹实体体快。木质体块和玻璃体块相互穿插咬合,通过方钢衔接。

As the first attempt of the brand image, the design focus on breaking the traditional impression of the poor traditional shabby, to create a young and dynamic image of the shop. Continuation of the usual geometric frame and the body quickly interspersed with the design practices, the design is simple and sophisticated. The store area is only 12 square meters, which is divided into two parts-the former bar and the kitchen. The former bar is a glass transparent body, giant mechanical folding window controlling the relations of indoor and outdoor and the kitchen is a solid wood body. The lenticular mass and the vitreous body are interspersed with each other and joined by square steel.

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定制手摇机械折叠窗透着浓浓的工业复古风格,与空间结构融为一体,功能上灵活的同时也保证了私密性和保暖性,随着窗户开合,室内室外关系自由转换。

Customized hand mechanical folding window reveals a strong industrial retro style, integrated with the spatial structure with functional flexibility while also ensuring privacy and warmth. With the opening and closing of windows, indoor and outdoor relations free converse.

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窗户打开状态,一个现代亭子,以开放的姿态欢迎食客们前来就餐

When the windows open, the store is a modern pavilion, which welcomes the diners to come for dinner in an open attitude.

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窗户闭合状态,一个玻璃盒子

When the windows closed, it is just a glass box.

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印花磨砂玻璃配合着从天花悬挂下来错落有秩的黄铜钨丝灯,透着一丝复古味道,将整个空间营造出一种温暖精致的氛围。

Printing frosted glass with a suspended brass tungsten lamp down from the ceiling, reveals a trace of retro flavor, which creates a warm and refined atmosphere to the whole space. 

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吧台采用了浅色水磨石,嵌着铜质的“BINGNAN”logo

The bar uses “BINGNAN” logo with a light-colored terrazzo and embedded with copper.

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从侧方望去,一排铜字刻于木头之上,秉承传统的理念“肉夹于馍中,食后余香久不散”。

Looked from the side, a row of copper characters are engraved on the wood, which uphold the traditional concept of ” The meat in the bun, the fragrance lingers long.

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口感浓香的石烤馍搭配着现磨的醇香咖啡,也算是传统美食界的一股“小清新”吧。让传统中式地方特色小吃也潜力成为像咖啡厅一样令人流连忘返的场所。

The taste of the stone baked bun with milled mellow coffee can be considered a “Indie Pop” of traditional food sector. It makes the traditional Chinese local snacks also potential to become an unforgettable place as cafe.

 

项目名称:“饼男”石烤肉夹馍(网易店)

项目地点:中国·杭州网易网络有限公司

室内建筑面积:12m²

项目设计时间:2016.8

项目完成时间:2016.11

材质:木饰面板、玻璃、定制钢架结构

总设计师:孙全文

项目设计团队:孙全文 刘亚楠  金威

设计机构:全文室内设计有限公司

 Customer: “Cake man” stone baked bum Chinese hamburger (Netease shop)

Project Location: Hangzhou, China NetEase Network Limited

Interior area: 12m²

Project design time: 2016.8

Project completion time: 2016.11

Material: wood decorative panels, glass, custom steel frame structure

Chief Designer: Quanwen Sun

Project design team: Quanwen Sun, Yanan Liu, Wei Jin

Design Agency: Quanwen Interior Design Co

杭州全文室内设计公司,致力于空间设计及研究,具有多年的商业空间设计及施工经验。

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