非常感谢来自100architects对gooood的分享。更多关于他们：100architects on gooood。
Appreciation towards 100architects for providing the following description:

▼项目视频，video

“红色星球”是一个公共空间的改造项目，客户希望通过设计促进人们之间的互动，吸引顾客，并增强人们在这个私营的露天式零售街中公共空间的体验。Life Hub@Daning是一个占地面积25万平方米的混合功能商业项目，拥有11万平方米的购物中心。它露天式零售街的经营模式使其成为上海最受欢迎的购物中心之一。

The Red Planet is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately owned public space within an open-air Retail Street. Life Hub @ Daning, a 250,000-sqm mixed-use development with 110,000-sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of open-air retail street.

▼项目鸟瞰，bird-eye view

从最开始Life Hub@Daning的市场团队就坚持将其打造成一个富有想象力、能带给人灵感的创新场所。该设计与装饰性装置相比应更加出人意料，并且吸引孩子们和成人来使用它，而不是看看以后默默地走过。改造把一个流通区域变成一个让人们停留的空间，顾客们可以把他们的孩子和家人一起带来，和其他孩子及家庭互动。设计使用了一种超现实的方法，即打破常规的感知规则和已经被认为是现实的东西，以激发孩子们的想象力和创造力，让他们沉浸在丰富多彩的体验中。对路人来说，这是一个意想不到的地方。

From the very beginning the marketing team of Life Hub @ Daning insisted on creating something IMAGINATIVE, INSPIRATIONAL & INNOVATIVE. Something unexpected beyond any typical decorative installation, that would attract kids and adults alike to come and use it, rather than pass by and observe it. An intervention that, by itself, would turn a circulation area into a “SPACE” to stop & stay, where their customers could bring their kids and families and spend some quality time interacting with other kids and families. Our proposal arose from a SURREAL approach, from the intention of breaking the conventional rules of perception, of what is already conceived as reality, in order to trigger kids’ imagination and creativity as well as immersing them in a colorful experience. An unexpected place for passersby.

▼项目成为孩子游玩的场地，家长的休息区域；the design becomes a playground for kids and rest area for parents

红色星球有一个由一些类似鼓起气泡组成的篮球场，它是一个超现实主义的游乐场，而不是一个普通的篮球场。设计出的人造地形可以让使用者攀登、滑行、坐卧等，孩子们丰富的想象力还会创造出许多设计师难以预测的使用方式。为了增强环境的叙事性，设计中还引入了一个弯折的篮球筐，并在内部装上了LED灯来照亮这片区域。

The Red Planet features a bubbling basketball field which serves as a surreal playground, rather than a typical basketball field, providing an artificial topography for playing, climbing, sliding, sitting, laying, and many other gerunds out of the kids’ own imagination of how to colonize and use the space in ways we did not even imagine at first. To enhance the narrative of the environment, a bent basketball basket was introduced, hosting in it LED lights to illuminate the area.

▼由一些类似鼓起气泡组成的篮球场，a bubbling basketball field

其他特色还有：定义了装置边界的赛跑道，作为障碍和创意平台的金字塔形体块，为了父母和其他自发形成的游戏设计的长椅等等。使用不同灰度的单色处理方法也被应用于现有的城市设备和装饰物上，为超现实的“红色星球”带来更具沉浸感的体验。

Other features such as a racing track defining the border of the installation, chalkboard pyramids as both, obstacles and creativity platforms, benches for parents and other random games, complemented the range of fun activities that both, kids and adults, were able to undertake. The monochromatic treatment, with shades of red, was also applied on top of existing urban furniture and decorative elements from the place, aiming to generate a more immersive experience onto the surreal “Red Planet”.

▼作为障碍和创意平台的金字塔形体块，the chalkboard pyramids

▼夜景，the installation at night

▼场地平面，the site plan

▼项目平面，project plan

项目名称：红色星球
设计师：100architects
设计团队：Marcial Jesus，Javier Gonzalez，Eunice Tsa
客户：大宁生活中心（崇邦集团）
地点：中国上海市静安区大宁路
建筑面积：245平方米
高度：15米
完成时间：2017年6月
摄影师：Amey Kandalgaonkar

Project name: Red Planet
Designer: 100architects
Design team: Marcial Jesus, Javier Gonzalez, Eunice Tsa
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 245m2
Height: 15m
Completion: June 2017
Photographer: Amey Kandalgaonkar

More: 100architects ，更多关于他们：100architects on gooood。

Project Specs

100architects

Recommended Jobs Submit a JobAll Jobs »

Latest Jobs Submit a JobAll Jobs »

Post a Comment

Social Login

Feng He New Town Sales Center by C&C DESIGN

D1 Kindergarten and Nursery by HIBINOSEKKEI + Youji no Shiro

Solicitation of International Conceptual Design Proposals for Changsha Grand Stage

Latest ProjectsAll Projects »

Recommended Jobs Submit a Job All Jobs »

Latest Jobs Submit a Job All Jobs »