非常感谢来自 nendo 对gooood的分享。更多关于他们请至：nendo on gooood。
Appreciation towards nendo for providing the following description:

nendo受邀为位于曼谷、五层高的大型商业综合体 “Siam Discovery”进行了室内外的全面改造设计。狭窄的前方街道阻碍了建筑前侧人流的自由通行，而设计师将内部的数个中庭空间扩大、连通，在建筑内部形成了长达58米、如峡谷般的连续空间，将人流从前端两侧的入口直接引向建筑的后侧，弱化了前侧街道的负面影响。沿中庭一侧，202个内嵌显示屏、数字标识系统和商品陈列台的框架“盒子”组成了一道墙壁，向人们展示着所在楼层贩卖的各式商品。这道贯穿了上下四层的“墙壁”同样起着引导作用，将聚集在一层的客人疏散到各个角落。重新放置的手扶梯在中庭和“墙壁”空隙中穿梭，带来更流畅的流线设计和丰富的空间体验。

在建筑的外立面设计上，在结构容许的范围内，大量的实体墙壁透明的玻璃幕墙取代，模糊的内外空间界限消解了巨大体量带来的压抑感。双层中空玻璃墙面起到了良好的保温隔热效应，让直射阳光带来的炎热气流不至于波及内部空间。而幕墙上大小不一、错落有致的方格图案也正是中庭框架“墙壁”的抽象化。

A complete redevelopment plan, covering both interior and exterior design, for floors one to five of “Siam Discovery” a large-scale retail complex in Bangkok, Thailand. The existing building was deep with a narrow frontage that results in a poor flow of visitors at the front. To deal with this problem the many existing circular atriums dotted through the building were extended and joined up to create an elongated canyon-like space of over 58 m that draws visitors into the back of the building.In addition, a wall consisting of a stack of 202 frame-shaped boxes with video monitors, digital signage and displays of merchandise inside them was installed along one side of the atrium, and this plays the role of a directory for the whole store. The wall also has the effect of drawing visitors to the upper floors since it extends up from the first to the fourth floor. And by repositioning the escalators to run through the atrium and wall, the design also facilitates a smoother flow of visitors.

For the exterior design, it was decided to open up the outside as much as possible and so we cleared away as much from the walls as structural constraints permitted with the aim of eliminating the previous sense of oppressiveness. However, since in Bangkok it is important to alleviate the intense heat of the sun, we created a double-skinned facade decorated with a pattern that reflects the “stacked box” installation in the atrium.

▽ 通透的建筑立面，幕墙上的图案呼应中庭框架，a double-skinned facade decorated with a pattern that reflects the “stacked box” installation in the atrium

▽ 建筑入口空间，人流经此被引向建筑后侧，entrance

▽ 中庭处的框架“盒子”墙壁，frame-shaped boxes wall along the one side of the atrium

▽ 框架“盒子”在各层的延伸，frame-shaped boxes with displays of merchandise inside

这座全新的商业综合体将由一个零售购物中心和一个百货商店组成。设计师不仅针对综合体的公共区域进行了统一的设计，同时也为占据建筑绝大部份空间的大量个体商户提供了服务。相比其传统商业建筑中按品牌划分空间的做法，设计师围绕不同主题的“生活方式实验室”进行了商品陈列，以鼓励消费者探索和体验不同的产品和生活方式。13个特色鲜明的展示区分布在商业中心的各个角落，设计师引入了烧杯、烧瓶、试管等实验器材以及分子结构图形、DNA序列、显微镜、阿米巴虫、烟雾和气泡等元素以呼应“实验室”这一设计理念。而商业空间内独特的装饰元素也作为点缀，出现在公共空间的地板和天花之上，不仅将彼此割裂的空间联系在一起，也消除了消费者心理上的隔膜，让他们得以毫无压力的在不同空间中穿行、漫步。

Since this new retail space was a hybrid between a shopping center and department store, we worked on the environmental design not only for the common use areas, but also all for the self-curated retail space which comprises the majority of the site, except for some of the tenants. Rather than categorizing merchandise by brand the experience is organized around the theme of “Lifestyle Laboratory”. This aims at encouraging visitors to discover and enjoy a mixture of tastes and lifestyles, and to reflect this we designed motifs at 13 different locations around the sales floors that include laboratory equipment such as beakers, flasks, and test-tubes, and diagrams of molecular structures, nucleotide DNA sequences, microscopes and amoeba, smoke and bubbles to reflect this. Furthermore, we blended the finishes on the floors and ceilings in the common areas and retail spaces in a graduated way which gives an impression that different materials are stirred together. In this way, we made a point of creating an atmosphere where people can feel relaxed and feel free to approach the stores.

▽ 公共空间，common space

▽ 公共空间与零售空间在装饰元素上的融合，finishes blended on the floors and ceilings in the common areas and retail spaces

此外，设计师还创造了一个名为“探索者”的人物形象，作为 “Siam Discovery”的吉祥物。在设计中反复出现的方形元素变成了这个小人的脑袋，微微打开的盖子仿佛将随时涌现的灵感和想法，代表着它无穷尽的好奇心和创造力。“探索者”间出现在商店的各个角落，指引人们前行，同时，它也将做为开幕式当晚来自国内外30位艺术家的创作原型，被打造成专属的装饰品。

Finally, we created a character called “Discovery Man” as the symbol for the retail complex. We wanted to make a character that expresses intellectual curiosity and creativity, so his head is a cube like those used throughout the design of the building and the top is slightly open as if something is always popping in and out. The character serves as a guide in the complex, and as one of the opening events 30 creative artists from Thailand and across the rest of Asia were chosen to paint and customize them to decorate the space.

▽ 各据特色的零售空间，customized retail spaces

Siam Discovery
Address：989, Rama I Rd., Pathum Wan, Pathumwan, Bangkok 10330 Thailand
Photos by Takumi Ota

English Text: nendo
Chinese Text: gooood

More： nendo，更多关于他们请至：nendo on gooood

Project Specs

nendo

Recommended Jobs Submit a JobAll Jobs »

Latest Jobs Submit a JobAll Jobs »

Post a Comment

Social Login

SasakiForest City Master Plan, Malaysia by Sasaki

Saint Bernard´s Chapel by Nicolás Campodonico arquitecto

Solicitation of International Conceptual Design Proposals for Changsha Grand Stage

Latest ProjectsAll Projects »

Recommended Jobs Submit a Job All Jobs »

Latest Jobs Submit a Job All Jobs »