Traditional sales centers featuring monotonous function and luxurious design are losing their battlefield as the competition over marketing skills is becoming more fierce for real estate developers. Innovations are urgently needed to overcome the restraints of design in the industry. Wantou (Anhui Investment) & Vanke • World of Art sales center is located in the rapidly developing new district of Hefei City, surrounded by broad view and beautiful landscape. This community integrates the residential, senior care and education facilities into the same place. It embodies the combination of Vanke’s vision of designing better living scenarios with urban planning. The end product is a tranquil low-density residence within a bustling neighborhood. People can easily access schools, park, entertainment, senior care services, gardens and squares over the 86,000 sq. meters of area.
This time, Kyle Chan & Associates Design joins hands with Vanke real estate to conduct an experiment for sustainable development of home and community, a design that brings disruptive changes to the conventional real estate marketing model. Based on the concept of “Homeland Childhood·Dream”, the project reawaken the pursuit of better living and created China’s first children-themed sales center, which also coincides with Vanke’s strategy of becoming urban amenity service provider. Kyle Design hopes that the multiple scenes can stimulate people’s imagination about good life the first time they step into the sales center. What is innovative in the project is that it not only accommodates marketing with culture, but also transforms and extends the function of the space. Initially a sales center, then a kindergarten as education facility and eventually a public community center, the project grows with the city.
概念重构：回归为人设计的初心 | Restructured Concept: Back to the Original Aspiration of Designing for People
Innovation in design comes from the attempt to create and the imagination about new way of life. Looking back into the history, what people originally wanted from a residence were comfort, happiness, nurturing of life and companionship. When space becomes a vessel of spirit, the sales center is no longer simply a sales center but the pursuit and expression of the real meaning of home. Most traditional sales centers are luxurious and magnificent, an effort to conquer visitors with a strong visual presence. However, this kind of design announces an official departure from the real meaning of home. Kyle Design believes the sales center is not just a public commercial space for display or marketing. It should present to its future users a vivid concept of life connected with the surrounding environment.
▼售楼中心后期会作为教育配套的幼儿园使用，initially as a sales center, the project will then become a kindergarten as education facility
With the constructions, Kyle Design attempts to create a unique experience at home to echo with Vanke’s vision to design for better life. We creatively incorporate early childhood education elements into commercial sales through creating a relaxed and comfortable experience, returning to our original purpose of designing for daily life. Since the project will be used as a kindergarten, the greatest design challenge is to balance the commercial and early childhood education atmosphere. Kyle Design builds up a story through the six spaces: music& sports room, corridor, exhibition zone, meeting zone, multi-functional interaction zone and children’s classroom. The general idea for the team is to remove the border between indoor and outdoor. By installing the French glass and translucent curtains in the space with no borders, the team is able to create the best view and allow in maximum light, filling the space with brightness and warmth. If your families feel happy here, you will also want to stay.
▼连廊夜景，a night view of the corridor
童·梦：渐进式场景体验 | Childhood·Dream: Progressive Context Experience
Kyle Design hopes “fairy tale” concept can create an experimental space that excites imagination and curiosity, fascinates children without compromising the actual sales center functions. The themed designs and public activities in different areas connect with the surrounding environment and to some extent construct a mini community which invites strong emotional resonance from visitors.
▼音体室成为整个展厅的入口， the music & sports room is designed as the entrance of the exhibition hall
儿时七巧板：每个人心灵的房间 | Childhood Jigsaw Puzzle: Room in Everyone’s Heart
Ditching the traditional luxurious style, Kyle Design makes the music & sports room the entrance of the exhibition hall. A large French window replaces the original walls to bring in natural light. By creating scenes that inspire visitors’ imagination, Kyle Design brings a stronger connection between visitors and the space. The delicacy of the design lies in the fact that bookshelves, booths, walls and displayed items are all in white, which weakens a sense of boundaries in the whole space. The white space also makes it possible for visitors to have different experiences. It is like a room in one’s heart and Kyle Design believes visitors will add color to the space according to their own experience and memories. What’s more, different areas of the center are painted with different color pallets.
The platform is inspired by the childhood “jigsaw puzzle”. It is designed with a lot of thoughts and can also be used as a children’s slide. The marble is in irregular triangle; in the middle is the round artificial stone platform with an interactive projector. People can stand on it and play with their shadows. Such interaction will quickly bring the visitors into the scene created by the designer.
▼地台的设计创意即取材自儿时的玩具“七巧板”，the platform is inspired by the childhood “jigsaw puzzle”
▼从音体室通向沙盘区的门廊，a corridor links the music & sports room and sand table area
白色彩虹：开放式梦幻连廊 | White Rainbow: An Open Dreamlike Corridor
由音体室到沙盘区，峻佳改变建筑原有的连廊空间，设计了一座“白色彩虹”。以白色弧型圆铁延伸整个通道，在与建筑外立面形成统一视觉形象的同时，也呼应了music& sports room的白色主调。这种开放式设计，有效将园区的自然光影与草地引入眼帘，实现室内到自然空间的完美过渡。阳光明媚时会形成光影交错的视觉效果。两边正门采用渐变白玻璃，增添童话氛围，如同动画里通往另一个世界的隧道。在功能上，连廊也对整个售楼中心的流线起到了暗示和引领。
The corridor connecting the music & sports room and exhibition zone is redesigned as a “white rainbow”. The white arc iron tunnel along the whole corridor has the consistent style with the exterior of the building and echoes with the white note of the music& sports room. The open and connected space effectively brings in the natural light and grassland and realizes a perfect transition from the interior to the natural space outside. With some bright sunshine, the light and shadow will show various colors. The main gates on both sides made of gradient white glass add to a fairy tale atmosphere, making visitors feel like travelling through to another world. Ergonomically, the corridor also serves to contour the shape of the sales center.
▼白色的弧形门廊将园区的自然光影与草地引入眼帘，the white arc tunnel effectively brings in the natural light and grassland
▼沙盘区入口，entrance to the sand table area
手绘天花：让孩子做设计师 | Hand-painted Ceiling: Let Children Participate as Designers
The sand table area at the end of the corridor is the sales and display area. For this part, Kyle Design focuses on the balance between innovative design and sales function. Every child has a beautiful dream in heart. From the fairy tale atmosphere to children’s drawings, the designers invite children to participate in the design. The pendant lamp is a manifestation of children’s hand-paintings: the sun, clouds, rainbow, musical notes, and paper planes in childhood … all are reminders of childhood and fun. To achieve the best lighting effect, it takes the designers two months just to test the effect of different light materials before they finally decide to use transparent acrylic LED trip lights for the ceiling lamps. These common elements of life, with their simplicity, are illustrations of our imagination of the future home.
▼沙盘区是整个园区的销售展示中心，the sand table area is the sales and display area
▼整个空间墙面以木饰面处理，the walls in this area are all in wooden finish
The walls in this area are all in wooden finish. We need to attract visitors’ attention with the unique design of the ceiling lamp to the sand table and, at the same time, not let its strong design feature overwhelm the function of the space. For that purpose, the sand table is specially designed with dark wood color and light green carpet. The dark-to-light match of color not only balances the pattern of ceiling but also fits the theme and function of the whole space.
▼由儿童手绘的图案演化成现有天花吊灯的原型，the pendant lamp is a manifestation of children’s hand-paintings
风筝的羽翼：光影写意的空间 | Wings of Kites: A Space of Lights and Shadows
An arc-shaped door connects the sand table area with the business discussion area, where the natural scenery outdoor is visible through the large French window. The design of translucent curtains in the background comes from the imagination of family flying kites in the outdoor. The transparent wings of kites in various colors and patterns fly in the air. Light coming in through the curtain will then show in different colors. The main function of this area is for business negotiation. Yet the furniture and colors here all convey tenderness and comfort. Though the style is simple, there is no lack of fun.
▼由弧形大门进入洽谈区，an arc-shaped door connects the sand table area with the business discussion area
▼该空间以成人洽谈为主要功能，the main function of this area is for business negotiation
▼背景中彩色半透明的布帘设计源于对放风筝的温馨联想，the design of translucent curtains in the background comes from the imagination of flying kites
▼大面积落地玻璃引入自然景观，the natural scenery outdoor is visible through the large French window
梦游仙境：自主性探索乐园 | In Wonderland: Heuristic Play Area
With columns and stairs manifesting the theme of project, a multi-functional interactive area for children is partly separated from the business discussion area. Here, the designers want to design a space of fantasies. Kyle Design draws inspiration from Lewis Carroll’s fairy tale Alice in Wonderland. Elements in fairy tales are added in the design: trees in curious shapes, squirrels as big as trees. With interactive spiral stairways, children can explore this wonderland of interactive space.
▼旋转楼梯隔出为孩子们准备的多功能互动区，the staircase manifests a multi-functional interactive area for children
Since this is a play area for kids, a two-way view will let both the parents and playing children feel at ease. Design with corner protectors takes care of children’s safety and saves worries for parents while resting or negotiating next door. Arc is also an important element of the design. It can be found in the roof, the handles and bathroom mirror, offering plenty of fun, stimulating imagination and creating a feeling of warmth and softness.
▼防撞无尖角的设计考虑了儿童的活动安全，design with corner protectors takes care of children’s safety
城堡盒子：学乐游互动多维体验 | Castle Box: Multiple-purpose Interaction Experience
Children’s interaction area and children’s classroom are separated from each other and connected as a whole. The reason for this layout is that “learning” and “playing” are essentially integrated. It also helps to visually extend the whole space. The concept shelves, tables, chairs, and the background wall are like installations in the space. Together they make up a learning castle. Chairs in lovely shapes and toys carrying childhood memories are neatly distributed in the space. With an effective spatial layout, a roomy space is reserved for communication, learning, and playing. This is how children experience growth. The enchanting colors, the natural lights and creative design of interaction can make a place where people want to stay.
▼教室集交际、学习和游乐功能于一体，the classroom is reserved for communication, learning, and playing
▼活动空间与教室相连，the roomy play area is connected with the clasroom
Through construction of differentiated experiential space and innovative ways of expression, the project redefines life experience and perception. With a fantastic atmosphere of innocence in child, the design balances the space function of sales. The comfort and happiness brought to visitors will make the community an ideal home to stay and live. City provides for people. Spaces in cities are just like complex systems of life. The primary consideration for designers is creating a meaningful space, a space to interact with nature; a space where people find poetical life in the bustling city and pass down their beautiful memories and emotions.
▼手绘天花细部，detail of the ceiling
设计团队：Derek Ng、Jimmy He、Yang、 Leon Zhang、Sushila Law、Carol Chan