Located in Tianhe District, down town Guangzhou, the Chéris Pâtisserie flagship store is a perfect place for enjoying authentic French dessert. Leaping Creative worked with Chéris to develop an updated brand identity for Chéris Pâtisserie and their upcoming new stores (in 2015), which included the visual identity, interior and the window designs.
2015年年初起，立品团队为Chéris Pâtisserie进行整体品牌形象升级、店面空间及橱窗设计；经过八个月的时间，从设计到完工，Chéris Pâtisserie旗舰店已于2015年12月12日正式开业。
Chéris Pâtisserie illustrates the classic romantic yet modern French style with the new brand. Together with the elegant decorative golden details, the neutral yet modern grey wall, and furniture with iconic sweet macaroon-colors, Leaping Creative created this romantic atmosphere of a simple yet sophisticate French style through the interior. In order to manifest the romantic dreamy experience that Chéris Pâtisserie delivers, the floral arrangement is added through out the store to freshen up this charming space.
空间设计以粉色浪漫的经典法式甜品马卡龙为设计元素，营造简约法式风情。墙体采用包容度极高的灰色，辅以精致的金色法式装饰线，空间格调轻松温馨又具有异域情调；多彩马卡龙色家具的点缀则提亮了整体空间，诠释了品牌轻奢而不失活力的内涵。简餐区地板使用白色瓷砖，整体轻快明亮；vip区铺设木地板及地毯，温馨甜美，让空间成为浪漫与梦幻的最好载体。各式鲜花与干花作为重要装饰元素在就餐区域穿插出现，带入清新自然的气息，使整体空间更加生动，给予来宾浪漫、梦幻、法式的独特就餐体验。
The window display is an important attraction for the costumers. Leaping Creative takes inspiration from the romantic carousel and the secret garden in fairy tales to create the classic French image in order to communicate the core brand experience that Chéris Pâtisserie delivers.
一般的CAFÉ或甜品店少有橱窗，即使有也以产品展示为主，但Chéris希望这个橱窗可以成为其法国浪漫情怀的集中展示，成为一个焦点，甚至是吸引客人再次来店的原因。旋转木马是最具法式浪漫情怀的代表之一。在法国，许多地标位置都有它缓慢旋转的身影；伴随着回荡在大街小巷的梦幻甜美的音乐声，旋转木马仿佛承载着每一位少女曾经无限憧憬的梦境。设计师从中获取灵感，尝试将法式浪漫通过旋转木马融入到橱窗设计中，呈现出人们心目中最美好的法式经典。
