设计概述：
这是一个某瓷砖品牌的旗舰销售店，位于某陶瓷行业专业市场内。功能包括品牌展示销售，客户接待休闲，分区经营办公，总部办公和多功能厅等。旗舰店不同于其它商业建筑，本设计旨在探索一下建筑的标识性，使品牌自身成为符号结合到建筑自身，并通过建筑语言加以表达，使品牌与建筑同时彰显。
品牌的“博物馆”——本人认为，为了更有力地诠释企业文化和品牌形象，旗舰店不止于一个展销总部，而更多是一个品牌文化，品牌形象宣传的重要阵地。某种意义上，其具有品牌博物馆的高度。因此，功能安排，流线组织，空间形态和公共空间的营造是设计的重点，使建筑成为企业产品展示，营销，企业文化交流体验和产业办公的综合功能品牌“博物馆”。
“MOCITY”概念——MO原为企业名称呼应（monte carlo——mocolor),MO也契合了多种企业文化中奢华观念的多种表达，奢华不是简单的奢侈，而是一种抽象的理念，生活的方式。本设计从品牌两个首字母中提取出”MO”加以表现，就是为了诠释品牌的理念，一种尊贵和时尚紧密结合和注重细节的企业文化。建筑犹如“city”一样，人们置身其中体验品牌之旅犹如体验一个城市一样，欢喜而雀跃。
虚实造型与“M”表达元素——简洁大方，现代明快最大限度契合品牌形象。设计造型概念来源于企业的LOGO,符号衍化成建筑本身。建筑整体以虚实对比强烈的体量穿插而成。虚体是印有LOGO的不同颜色的印花玻璃，实体为红黑色大理石体块，两者相互交织穿插，寓意简洁的石体内穿插掩映着晶莹通透的钻石。”石体“上被LOGO首字母”M”元素以线形的方式环绕，勾勒出高低起伏的立面形式，不断强化LOGO符号意义。连续重复的母题线形的“M”元素是蓝绿色磨砂玻璃灯带，晚上起到勾勒和亮化整个建筑。夜空中漂浮着一个连绵光亮的“M”，也是本案特色之一。
公共空间塑造与灰空间——建筑不如其它旗舰店满铺于基地，而是结合项目需要留出一部分空间作为户外公共空间。设计也注重建筑与城市环境的边界空间，通过飘板的形式，进退凹凸形成一些“灰空间”，有助于企业广告的展示，也吸引人群的停留。
体现品牌博物馆的空间与流线安排——从公共大堂，接待休息区，到多功能厅与文化企业体验区，产品展示营销区，再到内部办公接待区和空中庭院，其流线和空间都是经过精心设计与安排的,力求人群在空间的体验行进中品牌的形象和意义得到推广和宣扬。
DESCRIPTION:
This is a tile brand flagship stores, located in a ceramic industry professional market. Features include brand exhibition sales, customer reception leisure, division management office, office headquarters and multifunctional hall. Flagship store is different from other commercial buildings. The design aims to explore a building logo, make the brand itself as symbol binding to the building itself, and expressing with the architectural language, make the brand and construction at the same time it shows.
Brand “Museum”——I think, in order to more effectively interpretation of corporate culture and brand image, flagship store is more than a marketing headquarters, and more of a brand culture, the important position of the brand image promotion. In a sense has Museum brand high degree. Therefore, function, streamline organization, building space form and public space is designed to focus on, enable the building to become show business products, marketing, enterprise culture exchange of experience and Industry Office of the comprehensive functions of brand “museum.
“MOCITY” concept——“Mo” was originally the name of LOGO (Monte Carlo, mocolor), “Mo” also fit a variety of corporate culture in luxury concept of multiple expression, luxury is not simple luxury, but an abstract concept, way of life. The design from the brand of the first two words parent extract “Mo” perform, is to interpret the brand concept, a distinguished and stylish closely and pay attention to the details of the corporate culture. Building resembles “city”, people outside the experience of brand journey like experience a city like, happy and excited.
The “M” shape and expression elements—— simple and elegant, modern and lively to maximize the fit brand image. Design concept comes from the enterprise LOGO, symbols evolved into the building itself. The whole building to contrast a strong body and the virtual body is inserted. Glass printing printed LOGO different colors, red and black entities the marble blocks, two intertwined interspersed, meaning simple stone body with interspersed transparent crystal diamond. “” stone was LOGO first letter “M” element is surrounded by linear way, outline the facade form of ups and downs, continue to strengthen the LOGO symbol significance. Continuous repeat motif line “M” the element is blue green frosted glass lights, night lighting and to outline the whole building. The sky floating in a continuous light “M”, is also one of the characteristics of the case.
Shaping the public space and the gray space——architecture than other flagship store paved on base, but with the project need to set aside a part of space as an outdoor public space. Also focus on the design of architecture and urban environment of boundary space, through the form of floating panels, advance and retreat of the concave convex form “gray space, contribute to the enterprise advertisement display, also attract a crowd of stay.
Value of “the brand museum” and circulation —— from the public lobby, reception and lounge area, multi function hall and the enterprise culture experience area, product display area of marketing, to internal office reception area and garden in the air, the flow line and space are through careful design and arrangement, and strive to the crowd in the experience of space travel brand image and meaning are popularization and publicity.
